Beautiful what flowers do.
The Dutch Flower Agency wanted to increase awareness amongst young adults.
For this purpose we created an influencer campaign around the insight that emotional statements are best made with flowers. Young adults seem to make dozens of those statements per day. Only instead of flowers, they go for emoji’s.
So we created their favorite emoji’s, made of flowers. And created content to reveal what happens when you share an emoji in real life.
In four different video’s we let an influencer create her favorite emoji with flowers and give it to a special friend. The content was shared on Instagram, promoted on YouTube and went live in the Netherlands, Germany and the UK.
Storylines
Sharing a blowkiss emoji
Taraneh is sharing her ‘angel emoji’.
Elisa is sharing her ‘Tongue face emoji’.
Inspirational content
Timelapse - Heart Eyes Cat Emoji
Timelapse - Blowing Kiss Emoji
Timelapse - Angel Emoji
Timelapse - Tongue Face Emoji