The Catfluencer Campaign.
*San Accent - Smart Idea*
Influencers have a big following, but also an agent who asks big money. We discovered a different group of famous Instagrammers, one that isn’t represented by any agency yet.
For Purina cat food, we approached the 19 largest Dutch cat accounts on Instagram and turned them into influencers. Creating the first Purina catfluencers.
By offering their human caretakers a high-class promo kit, the catfluencers created culinary content like true Instagram foodies, making Purina Gourmet the most beloved culinary cat brand on social media.
The Gourmet Giveaway promo kit was extra promoted with tips & tricks posts about ‘How to become a catfluencer’. Inspiring other cats to become insta famous.
RTL Boulevard